Privacy Notice

This Privacy Notice details the collection, use, and sharing of personal information when you interact with our website, www.boandna.com.

Information We Collect

When you visit our website, certain device information is automatically gathered, including details about your web browser, IP address, time zone, and cookies. As you browse the site, we also collect information about the pages you view, products you interact with, and how you navigate the website ("Device Information").
We collect Device Information through various technologies, such as:
  •  Cookies: Data files with a unique identifier. Learn more about cookies at HERE.
  • Log Files: Records of actions on the website, including IP address, browser type, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files that provide insights into website navigation.

Purpose of Data Collection

We use cookies for the technical functionality of our website, such as site navigation and basic functions. Optional cookies provide additional information for data analysis and advertising purposes.

Duration of Data Retention

Cookies may remain on your device for different periods:
  • Session cookies: Deleted when you close your browser.
  • Persistent cookies: Remain on your device after you close your browser, allowing recognition on future visits.

Cookie Providers

First-party cookies are set directly by us, while third-party cookies are set by external websites for content presentation (advertising, images, tracking pixels, etc.).
We collect Order Information when you make a purchase on the Website, including your name, billing address, shipping address, payment information, email address, and phone number.

How We Use Your Personal Data

  • Order Information: Primarily used to process payments, fulfill orders, and communicate with you. We also use this information to screen for potential risks or fraud, and to provide relevant information or advertising based on your preferences.
  • Device Information: Utilized to enhance the Website, detect risks and fraud, and analyze customer interactions and navigation patterns.

Sharing Your Information

We share your personal information with third-party service providers who assist us, as outlined. For example, we work with Printify for our online store operations. You can view Printify's privacy policy at: HERE . We also use Google Analytics; for details on how Google handles personal information, visit: HERE. If you wish to opt-out of Google Analytics, you can do so at: HERE.

Legal Basis for Data Processing

For individuals located in Switzerland, data is processed in accordance with the Swiss Federal Act on Data Protection (FADP). For those located in the European Union, we process personal data based on your consent under Art. 6 para. 1a) of the EU General Data Protection Regulation (GDPR), or as necessary to fulfill contractual obligations or pursue legitimate business interests.

Data Transfers Outside of Europe

Your personal information may be transferred to countries outside Europe, including Canada and the United States. In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your data in compliance with applicable laws.

Social Media and External Links

Our website includes links to various social media platforms and other websites. Visiting our website does not result in data being transmitted to these platforms. However, if you click on a link, you will be redirected to the respective website, and they may collect and process your data under their own terms. We recommend reviewing the privacy policies of those websites before interacting with them.
We have no control over the data processing conducted by operators of external websites and are not responsible for their privacy practices. Please refer to their privacy statements for details.

Behavioral Advertising

Personal information is used for targeted advertisements or marketing communications. Learn more about targeted advertising at HERE
To opt out of targeted advertising:
You can also opt out of some services through the Digital Advertising Alliance: HERE

Do Not Track

Please note that we do not change the Website's data collection and use practices when receiving a "Do Not Track" signal from your browser.

Your Privacy Rights

If you are located in Switzerland or Europe, you have the following rights:
  • The right to access, modify, update, or delete your personal information.
  • The right to object to or restrict the processing of your data.
  • The right to data portability (to receive a copy of your data in a commonly used format).
To exercise these rights, please contact us using the details provided below. 
For individuals in Europe, your information may be transferred outside of Europe, including to Canada and the United States. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your personal data in compliance with the GDPR.

Data Storage

We retain your order information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless you request its deletion. This period may vary based on legal, tax, or business requirements.
You can revoke your consent for data processing at any time by using tools such as Google Optimize or by downloading the Google Analytics deactivation add-on for your browser, available at: HERE.

Updates

This Privacy Notice may be revised periodically to reflect operational, legal, or regulatory changes. We encourage you to review this page regularly for updates.